Hostelworld
We supported their full product strategy, created a clear design system to remove guesswork, defined all design rules and redesigned their entire ecosystem: from mobile and web apps to their website.
HO
Strong brand, lasting impressions
Branding
A brand is what people expect from you before you say anything. We build the positioning, the identity and the rules that keep it recognisable everywhere it shows up.
What we know
What makesa great brand?
A brand is not the logo — it is the consistency around it. When the type, colour and tone stay the same across a website, an invoice and a social post, each one reinforces the others and the whole thing starts to feel established. That consistency is why a brand can charge more than an unbranded competitor selling the same thing.
Branding
clarity map
Signal 01
Trust runs low
Needs claritySignal 02
You blend in
Needs clarityImprove the flow
When a brand is weak or inconsistent, the ground shifts under you:
Trust runs low
A brand that looks different everywhere reads as improvised, and people hesitate to commit.
You blend in
Nothing separates you from competitors, so the decision falls back to price.
Customers drift
Without a recognisable identity there is nothing for people to feel loyal to.
Value is discounted
The work is worth more than it looks, and the price you can ask follows the look.
How we builda brand that holds up
01
Discovery
We get clear on what the business stands for, who it is for, and where it sits against everyone else — that is the foundation every design decision rests on.
- Strategy
- Brand positioning
- Value proposition
- Competitive analysis
02
Design
We design the parts people actually see — logo, colour, typography, graphic language — and make sure they express the personality underneath.
- Logo concepts
- Visual identity system
- Brand guidelines
- Graphic elements
- Social media assets
- Marketing collateral templates
03
Delivery
We write the guidelines and apply the identity across real touchpoints, so it stays consistent long after the handover.
- Final asset package
- Source files
Main deliverable
Branding
Complimentary deliverables & services
- Brand strategy document
- Brand positioning statement
- Target audience personas
- Competitive analysis
- Mood boards and creative direction
- Logo design concepts
- Final logo suite (primary, secondary, icon)
- Colour palette system
- Typography system
- Visual identity guidelines
- Brand style guide
- Brand asset package
View our case study
46Labs
We've created three distinct dashboard app solutions and developed the strategy for the pitch and investor decks, produced an explainer video and developed marketing materials for social media use.
46
Key metrics
Our work speaksthrough numbers
+50
Completed projects all around the world.
$17.5M
Capital raised by our startup partners.
+10M
Users reached with products designed by us.
+12Y
Over a decade of experience in delivering impactful digital solutions.
Creative services forevery type of design work
FAQ
Do you have questions?We have answers
How long does a branding project take?
Four to eight weeks for a full identity: a week or two on positioning and direction, then logo and system design, then the guidelines. A focused refresh of an existing brand is quicker, since the strategy work is largely done.
Do we get a rebrand or just a new logo?
A logo on its own rarely fixes anything. The work is the system around it — colour, type, layout rules and the guidelines that tell your team how to use them. That is what makes the brand hold together once we are gone.
What files do we own at the end?
Everything: source files, the full logo suite in every format you will need, and a style guide written to be used by people who were not in the room. It is your brand, not a licence.
Can you refresh our brand without starting over?
Often the better move. We keep the equity you have already built — the recognisable parts customers know — and rework what is holding you back. We will tell you honestly which category you are in after discovery.
Got a brand to build?
Tell me what you want people to think when they find you, and I'll reply with the next steps within one business day.