Design once, scale forever

Design systems

A design system is the shared vocabulary your product is built from — components, tokens and rules that let designers and engineers move fast without re-deciding the basics every sprint.

What we know

What makesa great design system?

A system is working when nobody has to think about it. The right component is easy to find, its behaviour is already decided, and shipping a new screen feels like assembly rather than invention. A system that gets ignored is worse than none at all — so we build for the way your team actually works, not for a showcase file.

Design systems

clarity map

Signal 01

Inconsistent experience

Needs clarity

Signal 02

Slower delivery

Needs clarity

Improve the flow

Without a system holding things together, the cracks spread:

Inconsistent experience

The same action looks and behaves differently depending on which screen a user lands on.

Slower delivery

Every feature restarts from scratch because nothing reusable exists to build on.

Rising costs

Designers and engineers rebuild the same button, modal and table over and over.

Teams out of sync

Design and engineering argue over details that a shared source of truth would have settled.

How we builda system your team will use

01

Research

We take stock of what already exists, find where the product contradicts itself, and agree on the principles the system will hold to.

  • Design system audit
  • Component inventory
  • Design principles
  • Strategy
02

Foundation

We settle the fundamentals — grid, colour, type, spacing — and turn them into tokens with guidelines that explain when to use what.

  • Design rules
  • Token architecture
  • Core component library
  • Pattern library
  • Usage guidelines
  • Prioritisation
03

Library

We build the full component library with its states and variants, document it, and set up how it gets versioned and maintained after we leave.

  • Figma library setup
  • Documentation
  • Versioning
  • Cross-platform specs (web / mobile)
  • Maintenance plan
  • Developer handoff
  • Implementation support

Main deliverable

Design system

Complimentary deliverables & services

  • Design system audit
  • UI inventory and component analysis
  • Design principles and guidelines
  • Visual language definition
  • Component library creation
  • Variant and state definitions
  • Interaction and behaviour guidelines
  • Responsive design standards
  • Accessibility standards and documentation
  • Figma component library
  • Token structure (colours, spacing, typography)
  • Developer handoff specifications
  • Governance and maintenance guidelines

Our design projectsincluding design systems

Hostelworld

We supported their full product strategy, created a clear design system to remove guesswork, defined all design rules and redesigned their entire ecosystem: from mobile and web apps to their website.

Conversion Rate After Redesign

+39.49%

Users Reached

10 Million

Hostelworld app showing a property listing for St Christopher's Barcelona with a 9.5 rating.

46Labs

We've created three distinct dashboard app solutions and developed the strategy for the pitch and investor decks, produced an explainer video and developed marketing materials for social media use.

Conversion Rate After Redesign

+37.02%

Feature Implementation Speed

+40%

Placeholder image for the 46Labs case study.

Key metrics

Our work speaksthrough numbers

+50

Completed projects all around the world.

$17.5M

Capital raised by our startup partners.

+10M

Users reached with products designed by us.

+12Y

Over a decade of experience in delivering impactful digital solutions.

FAQ

Do you have questions?We have answers

How long does a design system take to build?

Foundations and a core library usually take six to eight weeks. A full system covering every pattern in a mature product takes longer, so we normally ship in stages — the components your team needs most, first, then the long tail.

We already have a component library. Can you fix it instead of starting over?

Usually yes, and that is often the better call. We audit what you have, keep what works, and rebuild only the parts causing the inconsistency. Throwing away a library your team already knows is rarely worth it.

How do you keep the system from going stale after handoff?

That is what the governance piece is for: who owns the system, how a new component gets proposed and approved, and how changes are versioned. Without that, any system drifts within a couple of quarters.

Do you work with our engineers on the coded side?

We design the system to map cleanly onto however you build — tokens named to match your codebase, specs your engineers can implement without interpreting. We stay available while it gets built.

Need a system your team will actually use?

Tell me where your product is contradicting itself, and I'll reply with the next steps within one business day.